[18] One of NASA's goals in hiring him was to improve the psychology, safety, and comfort of manned spacecraft. 10. [6] The tractors were described as having stylish panelwork with curvaceous lines.[6]. He founded three design companies: Raymond Loewy and Associates, New York; Raymond Loewy International, London; and Compagnie de I’Esthetique Industrielle, Paris. 1962. A key feature of Raymond Loewy's design for the sleep compartments was that the floor plan for each of the three was different to create a sense of individual identity for each compartment. 1073.2015. Raymond Loewy working with his design, United States, 1947. The photo to the right actually shows a Starliner hardtop, which does not have the "C" pillar. Raymond Loewy was one of the most important and prolific industrial designers of the 20th Century, so it’s no surprise that he became a contributor to the history of steel kitchen cabinets as early as 1948. Raymond Loewy At Motor Show On October 1St 1959. In this essay, I shall analyse Loewy’s work and explain how, despite his designs … Raymond Loewy. 1073.2015. Raymond Loewy, (November 5, 1893 – July 14, 1986) was a Franco-American industrial designer who achieved fame for the magnitude of his design efforts, across a variety of industries, over a long career. News outlets just announced that the Trump administration is going to redesign Air Force One, the Boeing 747 with the iconic blue-on-blue-on-white paint job that has heralded the …, Written by: Jacopo Prisco, CNN The current look of Air Force One is a true design classic. Loewy served in the French army during World War I (1914–1918), attaining the rank of captain. We actively seek out commercial opportunities that are consistent with our brand positioning goals, and we are committed to pursuing strategies that meet the goals of our clients, as well as our licensing partners. Raymond Loewy (/ˈloʊi/ LOH-ee, French:[ʁɛmɔ̃ levi];2 November 5, 1893– July 14, 1986) was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. the Lucky Strike package, Coldspot refrigerators, the Studebaker Avanti and Champion, and the Air Force One livery. [16]) Each team member had a role. Among his designs were the Shell, Exxon, TWA and the former BP logos, the Greyhound Scenicruiser bus, Coca-Cola vending machines and bottle redesign,[4] The team worked in a house leased for the purpose in Palm Springs, California. Raymond Loewy, designer of American Kitchens brand steel kitchen cabinets Raymond Loewy was one of the most important and prolific industrial designers of the 20th Century, so it’s no surprise that he became a contributor to the history of steel kitchen cabinets as early as 1948. Raymond Loewy never thought of himself as strictly an automotive designer by any stretch. Because Loewy's firm was independent of the fourth-largest automobile producer in America, no such restrictions applied. Loewy's firm produced over 3,000 designs for NASA during this time. Raymond Loewy (/ˈloʊi/ LOH-ee, French: [ʁɛmɔ̃ levi];[2] November 5, 1893 – July 14, 1986) was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. There's a great exhibit at the National Heritage Museum in Lexington; "Raymond Loewy; Designs for a Consumer Culture." (Publicly credited to Loewy, they were actually the work of Robert Bourke. Scope and Contents This collection consists of the Loewy's personal papers, business records, and materials generated and maintained by Loewy's New York Public Relations Department. Raymond Loewy was one of the practical artists of the 20th century, designing new and better devices, particularly to make them easier to use, and to look at. The first time you drank a bottle of Coca-Cola his bottle shape became ingrained in your memory. He recruited a team consisting of experienced designers, including former Loewy employees John Ebstein; Bob Andrews; and Tom Kellogg, a young student from the Art Center College of Design in Pasadena. Loewy was the creative director. Raymond Loewy logo designs for Shell Oil, ... Raymond Loewy's portfolio includes many corporate logos. Nov 3, 2016 - Explore M Leonenko's board "Raymond Loewy", followed by 205 people on Pinterest. He believed that, “The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.”. Loewy instead employed a stable of designers and, according to Peter Grist's Virgil Exner: Visioneer, Loewy raided GM's designer pool once he landed the Studebaker account, luring away Clare Hodgeman, Paul Zimmerman, and Exner, the latter assigned to oversee Studebaker. In March of 1962, President Kennedy's 707 flew into Palm Springs, where Raymond Loewy spotted it. [17] Due to long duration confinement in limited interior space in micro-g with almost non-existing variability in environment, the comfort and well-being of the crew through the use of esthetics played high importance. He died in his Monte Carlo residence in 1986. Welcome, Mr. Loewy, to the Encyclopedia. For a full list of CMG Clients, please visit our website here. [14]), The Starlight has consistently ranked as one of the best-designed cars of the 1950s in lists compiled since by Collectible Automobile, Car and Driver, and Motor Trend. Pencil shavings are collected in the base, which is removable for cleaning. Raymond Loewy, the most famous industrial designer in 20th century, combined streamlined design and European functional modern design and also built his unique design art. He designed logos for Shell, Exxon (formerly Esso), BP, and Quaker State, which dispensed gas to Studebakers and every other car out there. His father was an Austrian-French journalist. 1975 Smithsonian Institution opened The Designs of Raymond Loewy, a four-month exhibit dedicated to “the man who changed the face of industrial design.” 1972 Poll of stylists representing the Big Three automakers voted his 1953 Studebaker Starliner Coupé an “industry best.” Raymond Loewy launched his career in industrial design in 1929 when Sigmund Gestetner, a British manufacturer of duplicating machines, commissioned him to improve the appearance of a mimeograph machine. The first time you drank a bottle of Coca-Cola his bottle shape became ingrained in your memory. The press referred to Loewy as The Man Who Shaped America, The Father of Streamlining and The Father of Industrial Design.[7]. ARTE. Raymond Loewy, FIDSA (1893-1986) Probably the most widely known US industrial designer. Edition DF 2000 Circa 1960. Raymond Loewy had that voice and vision. Although he went on to design the Studebaker Avanti, young Raymond Loewy started out designing a rubber-band-powered model airplane in school. It dates back to 1962, and is the result of collaboration between JFK and Raymond Loewy, one of the fathers of industrial design. Raymond Loewy At Motor Show On October 1St 1959. Raymond Loewy 1940 - Lucky Strike 1957 - LU[1] 1965 - BP 1966 - Exxon 1968 - Spar 1970 - United States Postal Service 1971 - Shell Trump would really hate it. Born in Paris, and as a 15-year old boy, designed a rubber-band powered model airplane, the Ayrel, patented it, and formed a company to produce quantities in rented space. Elements of the crew quarters included sleep restraints, storage lockers, privacy partitions, lighting, a light baffle, privacy curtains, mirrors, towel holders and a communication box. In 1992, Viola and Laurence Loewy, with the support of British American Tobacco, established the Raymond Loewy Foundation in Hamburg, Germany. Raymond Loewy has long been regarded as the most famous American Industrial Designer. He literally revolutionized the industry, working as a consultant for more than 200 companies and creating product designs for everything from cigarette packs and refrigerators, to cars and spacecrafts. 111. From the prestigious design work he completed on the John F. Kennedy's Air Force One to the design of the familiar Greyhound bus, Raymond Loewy's efforts showed no limitations. Raymond Loewy, FIDSA (1893-1986) Probably the most widely known US industrial designer. 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