PepsiCo advertised Pepsi Stuff in a Super Bowl ad in 1996. The court described the relevant portion of the televised commercial as follows: In the end, Leonard’s lawsuit fizzled out. John Leonard realized that if he obtained 15 points, and paid for the rest of the points with a cheque, the jet … Pepsi can’t just market that it tastes good. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. Additionally, will Mr Leonard get his Harrier jet Why or why not? The commercial featured a youth arriving at school in a Harrier Jet and said the Harrier Jet was 7,000,000 Pepsi points. 1999), aff'd 210 F.3d 88 (2d Cir. The commercial for the campaign also stated that a Harrier Jet would be given for 7 million points. As part of their advertising campaign, Pepsi was touting a Harrier Jet in a commercial advertisement for their “Pepsi Points” program. As a business they did make an offer, but they didn’t give any specifics or regulations on the offer so they could have also given a model of the Harrier Jet. References Pepsi continued to air the commercial, but updated the cost of the Harrier Jet to 700 million Pepsi points. The last element required in making a contract varied is that parties are of sound mind and at the same time legally able to sign a contract (Slorach & Ellis, 2015). Pepsi's response was a bizarre one, where it said that the ad was a joke. “Sure beats the bus,” says the actor in the commercial, while landing on a campus in a computer animated jet. In 1999, a Seattle man took a popular soft-drink company seriously when one of its commercials made an offer of a Harrier jet, the famous high-tech jump jet used by the U.S. Marines. Plaintiff tried to obtain the Harrier Jet by sending fifteen Pepsi points and a check for the amount of money needed to obtain the Harrier jet. John Leonard thought that sounded like a great deal. But the people making the commercial wanted to end it on some zany bit of “classic Pepsi” craziness. by John McMahon Buy Pepsi products, collect Pepsi points and use them to claim prizes like t-shirts, or – for 7 million points – a Harrier jump jet. This caught the eye of 21-year-old John Leonard. That’s quite alot of soda to consume. Our client followed your rules explicitly… This is a formal demand that you honor your commitment and make immediate arrangements to transfer the new Harrier jet to our client. The court ruled in favor of Pepsi but I think this guy should have got his jet. It seemed like a simple, tongue-in-cheek concept to the marketing wizards at Pepsi in 1995; entice the ‘Pepsi Generation’ into earning points to subsequently redeem them for rewards as part of their Pepsi Stuff campaign. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. (Wynn Aff. Without a … And then, he rolls up to school in a Harrier Jet…7,000,000 Pepsi Points. The TV commercial where the company advertised the points for stuff featured someone doing exactly that. Image Credit: CBS. Get stuff.” And according to the commercial, among the stuff you could get was a Harrier Jet. In a TV commercial that aired in 1995, Pepsi jokingly included the Harrier as one of the prizes that could be received with a "mere" 7 million Pepsi points. We have reviewed the video tape of the Pepsi Stuff commercial … and it clearly offers the new Harrier jet for 7,000,000 Pepsi Points. A t-shirt at 75 points, sunglasses at 175 points, a leather jacket at 14,50 points. Coca Cola recently made a commercial as well that addressed social issues, and it was deemed a success. The White House stated that the Harrier Jet would not be sold to civilians without "demilitarization," which, in the case of the Harrier, would have included stripping it of its ability to land and take off vertically. The court held that the commercial could not be taken seriously as it showed a teenager flying a fighter aircraft worth 23 million dollars to school, which clearly is unrealistic. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. It was shown that one could acquire the aircraft for 7 million points. In a TV commercial that aired in 1995, the company jokingly included the Harrier as one of the prizes that could be received with a mere 7 million company points. The campaign was simple, reported CBS News correspondent John Blackstone. Mr. Leonard responded via his lawyer: Your letter of May 7, 1996 is totally unacceptable. The PepsiCo order catalog did not include the Harrier jet. A business student’s dream of claiming a $34 million Harrier jet from Pepsi went down in flames yesterday when a federal judge ruled it was not reasonable for him to … The Pepsi/Harrier Jet Case The Pepsi Harrier Jet commercial was obviously a humorous jest on behal of Pepsi. But, for comic effect, Pepsi “offered” a slightly bigger prize in a TV ad--the jet, initially available at the bargain price of 7 million points. The court described the relevant portion of the televised commercial as follows: The scene then shifts to three young boys sitting in front of a high school building. Spoiler alert: he lost. This one is best remembered because a business student found a loophole and ended up suing Pepsi for his Harrier Jet. A piece of evidence proving that Pepsi did not enter into an agreement with Leonard is the catalog itself since it did not include the Harrier jet. The commercial starts out with two American jets entering the frame, then after buzzing past the camera a few times — one of the pilots decides he needs a diet Pepsi. Buy Pepsi products, collect points from Pepsi labels and claim prizes like t-shirts, sunglasses, or – for 7 million points – a Harrier Jet. The jet is shown with the subtitle seven million Pepsi points. Connecting a product to a bigger concept isn’t bad. The commercial for the campaign also stated that a Harrier Jet would be given for 7 million points. Exh. John Leonard Bought 7 million Pepsi Points Pepsi Refuses “no objective person could reasonably have concluded that the commercial actually offered consumers a Harrier Jet”. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. While that sounds like a lot of points to get from drinking Pepsi products (roughly 190 Pepsis a day for 100 years), the company also allowed customers to purchase points for 10 cents a piece. Our client followed your rules explicitly….This is a formal demand that you honor your commitment and make immediate arrangements to transfer the new Harrier jet … In that ad, Pepsi advertised a Harrier Jump Jet as a prize that can be redeemed for 7,000,000 points. 2d 116, (S.D.N.Y. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. Related: That time someone sued Pepsi because they didn't give him a Harrier jet. And in their commercial they tossed in a joke about how if you collected seven million Pepsi Points they would hook you up with a Harrier jet. Though Pepsi did end up changing the commercial to 700,000,000 points for the jet. 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